In this way, Rakuten places a high value on operational excellence and the power of the organization to innovate. “Project 6” is one example: the program assigns groups of just six people to develop new businesses-a practice that refers back to Rakuten’s own foundation as a company with just six staff in 1997. Other initiatives, such as a long-standing tradition of holding weekly all-hands Asakai meetings to share business strategies with all employees, an open-plan office layout to encourage transparency and communication and a common Group-wide video conferencing system, also help Rakuten’s diverse employees to share information and collaborate freely.īy constantly reviewing and improving internal organization and operations, systems are fine-tuned to boost productivity and allow the creation of new businesses. Communication across national and organizational borders is made easier with the renowned and revolutionary company policy that made the official internal language English, as first announced in 2010. Established systems ensure that each of them can reach their potential. The company’s workforce is made up of talented employees from more than 100 countries and regions. What distinguishes Rakuten from its competitors is an open and dynamic corporate culture that fosters the exchange of diverse ideas. Data, AI and our passion for empowerment continue to drive the generation of innovative and competitive services. As we create tailored services that adapt to the varying needs and lifestyles of our diverse members, the future of shopping itself continues to evolve. Personalization through intelligent use of data and AI represents the next level of empowerment. Rakuten Ichiba embodies that passion: this revolutionary service brings together diverse and unique merchants to create a vibrant and lively online shopping mall. Since its founding, Rakuten’s many innovations have been guided by our passion to empower people and society. We are also strengthening our development teams by hiring data scientists that specialize in data, as well as assigning dedicated resources to promote the adoption of AI throughout the business. Our research arm, the Rakuten Institute of Technology, based in five locations across the globe, is pioneering efforts to develop artificial intelligence (AI) solutions to analyze and leverage data accurately, efficiently and safely. We’re championing innovation that draws on this wealth of data to improve the online experience of all of our members. We look forward to expanding the Ecosystem to encompass all of our About 1.7 billion global users.ĭata, the technological capacity to analyze it effectively, and the passion to empower society with these resources are all Rakuten strengths.Īs Rakuten members engage with Rakuten Group services across many facets of their lives, massive volumes of data are generated every minute. More than 100 million based in Japan can now easily access services across the Ecosystem using a single Rakuten member ID. As it enables and encourages user engagement across multiple platforms and services, the Rakuten Ecosystem is a unique strength that minimizes customer acquisition costs and maximizes the lifetime value of each Rakuten member to the Group and drives growth of gross transaction value (GTV). Linking these diverse services through a common membership and loyalty program, Rakuten has created one of the world’s most unique and robust ecosystems.īy using these services – whether shopping, streaming content, banking, or other – members can earn Rakuten Points, which can then be used to enjoy other services.
RAKUTEN KOBO INC. HEADQUARTERS OFFLINE
Rakuten Group’s 70+ businesses span a broad range of online and offline services, including e-commerce, travel, digital content, fintech, such as credit cards, banking, securities, insurance, electronic money and smartphone app payments, communications, including a mobile carrier service, and professional sports.
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